Sofy is a creative problem solver and leader who firmly believes successful businesses are all about the people. Sofy focuses on building and leading teams of collaborative, empowered people who are accountable, able to take risks, and learn from their mistakes. She has worked in both the public and private sectors, most recently as "Problem Solver in Chief" for the Managing Director of EE/BT Consumer Digital where she led the creation of their multi-brand Digital strategy.
Sofy is passionate about using technology to deliver amazing customer experiences and recently won Computing's "Future CIO of the Year" award at the 2018 Women in IT Excellence awards.
She loves to explore new places, experience different cultures, and push her boundaries - be it swimming (without a wetsuit) in a frozen lake in -33 degrees centigrade, zip lining down a mountain to try and conquer her vertigo, or learning Arabic.